Most people look to their local news stations to inform them of the day's events. Journalism is based on truth and integrity. Usually when people see the news can assume that everything that is given is a fact. People who have submitted information that is not quite true. This semi-true information is presented to viewers through video news releases. There are many dilemmas about the use of these video news releases used as real news on local television stations and national. The use of audiovisual media used by television newsrooms were documented by the Center for Media and Democracy (CMD) in a period of ten months. This research found that thirty-six CMD press video had been used by these media reports groups.What exactly is a video news releases, is a public relations tool used when a short clip is produced and sent to the media. The video news release did not provide information from viewers. Since the publication of video news releases are made by public relations are mostly used to sell a product or a particular point of view of the viewer. It is important that the public knows about the purpose of video news releases. When video news releases are presented to the public by the media as news reports, viewers are given the correct information. Most news agencies that show these pieces video news release on the demonstration of video news releases and not informing the views that the information provided is a prepared video news releases, and not based on information gathered by reporter.Video press releases are the clips that sometimes can not distinguish between original news programs. These video news releases have been shown by television without editing. These video broadcasts unedited news does not give information to viewers that these video clips are produced. Some of the sponsors of these video news releases are non-governmental organizations, government organizations and corporations, among others. Journalist who used video news releases as their own work they are committing plagiarism. If television journalists label releases video and allow your viewers the chance to see who is sponsoring the audiovisual media are widely used then okay.Some video news release period are: video news release (VNR ), part edited, voice-overs, food, b-roll package, b-roll, down and up. A video news releases is generally 90 seconds or less, this is a video news clip of payment that is produced for broadcast in a media. Edited a piece that is often called a package is a full version of video news. A voice-over narration of the story. A satellite transmission of information is often called a source. A source of interviews and a b-roll, which usually includes a script is a b-roll package. The b-roll of a package of b-roll is a video clip used to look like a news story. When media is received by satellite downlink is called, which is the opposite of uplink, which is distributed by means of satellite communication. "Fake TV News: Widespread and Undisclosed" is the name of the report published by the Center for Media and Democracy. The report is the outcome of the ten-month investigation by CMD senior researcher and Daniel Price, who was the advisor to reach. The report shows how radio and television, also known as false reports are made by public relations experts and are then issued by news agencies as a consultant news.Daniel rates research for the report and also a critic of the media has been tracking public relations propaganda since 1993. "I was very angry when I learned that the use of real journalists stations to return to the voice of the voice of advertisers. Then the air stations. And in most cases, the stations not to balance the message takes customers with independently-gathered or basic journalistic research, "said Price.Andy Ludlum, a news director at KFWB explained that the information pre-packaged is sent by the publicist for radio stations can be used in the air. Video news releases are an opportunity for the public to get free advertising and promote your product or customer, at the same time. Ludlum said, "Occasionally, I get a radio news release and those that are problematic. I think mot of them are so boring they would not like to read them anyway. "When Jim Hill, a journalism professor at California State University Northridge was a reporter for CNN, said that video news releases were labeled. Hill said: "When I used to report that I am proud to get information from those directly involved. If I had to speak with a public relations consultant to consider the interview to be a failure. I only get information from them if it was information. " Hill did not like the use of PR officials and press releases, which always tried to make their own reports. Hill believes that the credibility of journalism depends on independence. "We use people as a journalist to obtain information, and people use us," said Baker-Schena Hill.Lori a public relations professor at CSUN spoke to Hill and said that video news releases are a great tool . Baker-Schena Hill said that if the department had the money include press releases in its public relations classes.Maureen Rubin also teaches public relations at CSUN said there is a problem with the information that is pre-recorded. Rubin said, "VNRs are fair use material. The VNR is raising awareness about a service, product or event that may benefit a lot of people. Many smaller stations can not afford to send reporters to cover all important events. "Rubin said the information is correct and answer the five W's: who, what, when, where and why he should not be any problem. Rubin also stated that it is the job of public relations firm to label the video news releases, but the work of television stations airing VNRs. "... The most important thing is that news stations are moving from the information their own reports and clearly is the work of advertising, some advertisers have VNR posing as a reporter, "said Price.A formal complaint was lodged at the same time Free Press a reform group of media and CMD asking the Federal Communications Commission crackdown on fraud programs dealing with television news. The two groups are calling fake TV news to be labeled for example news releases on video. The groups were asked whether they produce video news releases are mandatory labeling of products.Price also stated that "the bottom line is, if not their label, not journalism - it's ventriloquism." Price said the use of VNRs by the media is "a big problem." David Greenberg does not believe that this problem is a public matter. "I do not think the public cares. For those of us who are on the ship that we care, "said Greenberg.Ludlum had the same opinion Greenberg cares if the video news releases are disguised or not, unless the person is a journalist who simplify does not care. "The media reported that the use of release should specify that they are using press releases in its distribution, so that viewers are aware of where they're coming.
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